Bracevor is a D2C brand for modern, ultra functional Wallets born out of customer conversations. 

As part of earlier startup under the same brand name, we used to receive repeated customer queries about specific wallet requirements that were unavailable in the market. Initially, we found this very surprising. The traditional wallet industry, which has been in existence for more than 100 years old, is supposed to be fulfilling the customer needs quite well.  

It is not until we delved deeper into this problem and spent considerable time researching thoroughly, that we understood the problem.

Due to the recent fintech revolution in India, the overall card (credit cards, debit cards, shopping cards, reward cards, etc) ownership has increased significantly. However, the traditional wallet which adopts a one-design-fits-all approach could not keep up with this changing needs. On the other hand, customers who have adopted digital UPI payments, needed a minimalist wallet while travelling light.

In short, the traditional wallets have not caught up with the evolving needs of the consumer in the recent years. 

Bracevor was born to fill this market gap. Our modern, ultra functional wallets come with high storage, sleek cardholders and RFID protection in unique designs. Starting with sleek leather wallets and mobile accessories, we create essentials that blend fine aesthetics with smart functionality, based on deep consumer insights. For those who are underserved in form or function, Bracevor is the go-to brand for your essentials.